Retails Services NVBS

Mystery Shopping
we collaborate with clients to make sure their quality of goods and customer service is not compromised and pricing policy towards retailers is not violated through Mystery Shopping. Having our experienced anonymous shopper(s) paying visits to retail shops/ outlets to validate adherence to relevant SOPs (shelfing, pricing and customer service etc.), with our retail services we support clients to constantly keeping a close watch over market happenings.

Service Area(s)

Service Audit (to ensure compliance with product/ customer service policy)
Price Audit (to check whether or not the product is being sold at price lower than the agreed one with retailer to avoid price violation)
Shelf Audit (to ascertain if the product placement is in compliance to what is agreed between the clients and their retailers)

How-Tos

Understanding the project scope, agreeing on KPIs and contract signing
Hiring and training Mystery Shopper(s) as per project requirements
Paying agreed number of Mystery Shopping visits (daily/ weekly) in assigned shops/ outlets while ensuring the anonymity of the visitor
Making sure demographical variations (age, gender) throughout the project
Designating an experienced team supervised by Project Manager to keep client updated through proactive reporting on daily basis or as agreed
Presenting audit reports on services, pricing and/ or placement of product(s)

Proven Competence & Competitive Edge

Possessing well trained team of 300+ Mystery Shoppers nationwide
Replacing mystery shoppers on weekly basis in every area to ensure anonymity
Designating individual supervisor in each city as per need
Having 10 cities within geographical reach and 20+ cities within physical reach and thus having strong control on the project from step 1 i.e., from mystery shoppers’ hiring to ensuring KPI achievement as agreed
Facilitating clients through strong Marketing Services team to deliver desired results against every mystery shopping assignment
Providing proactive reporting regarding projects’ progress on daily basis through Project team working under the supervision of experienced Project Manager

Retail Operations Outsourcing
we help retail sector clients to focus on core business while outsourcing all their retail administrative hassles to us. With a network of strong retail operations team nationwide, not only we ensure achievement of desired retail targets with our retail services but also facilitate client(s) in making sagacious business decisions based on proactive monitoring and timely reporting.

Service Area(s)

Product shelfing
Inventory/stock audit/ report
Daily sell out reports
Competitors’ sales analysis report
POSM opportunities brief/ reports

How-Tos

Agreeing on project terms, scope and KPIs to sign the contract
Engaging and deploying retail operations team having countrywide presence
Training the team regarding project specific scope and SOPs as well as equipping with product knowledge
Starting retail operations execution while ensuring proactive reporting as agreed

Proven Competence & Competitive Edge

Countrywide presence of retail field force comprising of 100+ members
Regional presence via offices in 10 cities further enabling improved controls
Possessing more than 2 years’ experience of handling Retail Operations Outsourcing projects for blue chip companies
Currently managing nationwide Retail Operations Outsourcing of 2000 retail outlets for telecom sector client
Experienced project managers to oversee Retail Operations Outsourcing project(s) as well as reporting managers for prompt reporting to the clients
Having strong relationship with retailers nationwide to availing POSM/ shop branding opportunities for client

Incentive based Retail Sales Promotion Outsourcing
we strive to facilitate clients through our exclusive retail services of incentive-based retail sales promotion outsourcing. Having our strong networking and liaising with retailers, we ensure promised results delivery at every step of the project i.e., from designing retail sales promotion policy to its execution and further to its efficient reporting. Service Area(s)

Designing retail sales promotion policy on monthly basis
Deploying policy within retail network
Execution of incentive policy
Preparation of shop wise incentive on monthly basis
Verification for incentive
Bank transference of monthly incentive to retailers

How-Tos

Agreeing on the scope of project and signing agreement
Designing incentive based sales promotion policy separately for every month considering promotion focus
Convincing retailers to agree upon the promotion policy and getting the agreement signed from them
Opening of retailers’ bank accounts (if required)
Training all retailers on new policy for right execution
Data collection in terms of invoices on daily/ weekly basis to calculate incentive as per incentive policy from all retailers nationwide
Centralized Verification of incentive data against all submitted invoices of each retailer
Calculating and preparing monthly incentive for all retailers
Forwarding the prepared retail incentive amount to client for final approval
Transferring monthly incentive of retailers in their bank account and submitting final invoice to client with all evidence

Proven Competence & Competitive Edge

Experienced sales and marketing professionals from retail industry / sector on payroll and panel of Epic Consulting including FMCG, Telecom and Fashion Industry
Countrywide team of 150+ employees with retail sales experience & strong liaison with retailers of their regional offices for policy deployment in every city as well as training of retailers nationwide
Weekly Data collection in terms of invoices and other selling proofs and develop timely reporting for clients
Currently managing incentive based retail sales promotion projects for certain clients having 800+ retailers nationwide
Separate call centre with customer services support and fully functional hotline number of every accepted project to entertain any query regarding Retail Sales Incentive project